Christmas showcase 2022 - North Pole set
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Christmas Showcase 2022

As the sun follows the moon, Christmas comes around each year. And for us in the business world, Christmas comes earlier than it does for most. Ergo, although we’re only in October, Christmas is very much on the menu. A pretty apt analogy there ‘cos when we start thinking about Christmas food looms large. Mind you – were you to talk to Mr SED, he’d tell you that food is on my mind all the time!

So, speeding on from that, let me present our 2022 Christmas collection – yay!! Along with our cookie cutters, we’re also bringing you a selection of craft embellishments. And more of that later.

Affordable bespoke commissions
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Affordable Bespoke Commissions

Your guide to creating affordable bespoke commissions with SED Developments

Calling star bakers everywhere. You want a particular shaped cookie cutter or fondant stamp but what you need is somewhat specialized. You’ve tried every off-the-peg biscuit retailer on the planet to no avail. So now you’re left thinking two things:

I’m going to have to go bespoke and …

… what the hell is that going to cost me?!

Or thoughts to that effect at least.

Cookie Decorating Instagram Inspiration
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Cookie Decorating Instagram Inspiration

I spend hours trawling Instagram for cookie decorating inspiration. And I’m in awe. I take my baking hat off to all you cookie decorators out there. You’re doing something I can only dream of. I know, you’ll sit there and say: ‘you can do this too’. And yes, with lots of tutorials, practice and time I daresay I could. Though, I’m missing the most important attribute needed – patience! I want my baking available NOW. And that’s why I make cookie cutters and scruffy biscuits rather than perfection in iced cookie form.